Google Digital Marketing & E-commerce

Foundations of Digital Marketing and E-commerce:

• Define the fields of digital marketing and e-commerce
• Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
• Explain the concept of a marketing funnel
• Understand the elements and goals of a digital marketing and e-commerce strategy

Attract and Engage Customers with Digital Marketing:

• Recognize strategies to build brand awareness among potential customers
• Explain the purpose of SEO (search engine optimization) and essential SEO terms
• Optimize website content for SEO
• Understand search engine marketing (SEM) and its benefits

From Likes to Leads: Interact with Customers Online:

• Define social media marketing and describe its purpose
• Identify core pillars of social media marketing
• Define the goals of a social media campaign
• Write, design, and repurpose engaging content for social media

Think Outside the Inbox: Email Marketing:

• Understand how email marketing fits into a digital marketing strategy
• Write effective email copy, subject lines, and preview text
• Test, execute, and optimize an email marketing campaign
• Measure and analyze email campaign results

Assess for Success: Marketing Analytics and Measurement:

• Define media planning and strategies
• Describe what defines a successful marketing campaign
• Evaluate metrics against performance goals
• Create presentations and reports to update stakeholders

Make the Sale: Build, Launch, and Manage E-commerce Stores:

• Understand essential e-commerce strategies and practices
• Explain e-commerce stores and platforms
• Create an engaging customer experience online
• Set up a mock e-commerce store using Shopify

Satisfaction Guaranteed: Develop Customer Loyalty Online:

• Identify common strategies for building customer loyalty in e-commerce
• Successfully manage client relationships and measure satisfaction
• Find, apply for, and prepare for interviews and jobs
• Put together a portfolio and/or resume to present to employers