Master the art of marketing analytics and measurement in Google’s comprehensive "Evaluar para el éxito: Analítica y medición de marketing" course. Learn to analyze data from various sources, create media plans, set performance goals, and measure, manage, and analyze campaign data using Google Analytics, Google Ads, and similar tools.
Gain insights into budget allocation, ROI determination, A/B testing, and data visualization in spreadsheets. Collaborate with Google experts and simulate common digital marketing and e-commerce tasks to build practical skills. Upon completion, you'll be prepared for entry-level roles as a digital marketing coordinator or e-commerce specialist, even without prior experience.
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Dive into marketing analytics, Google Analytics, Google Ads, ROI calculation, A/B testing, and data visualization in spreadsheets with "Evaluar para el éxito: Analítica y medición de marketing." Master the art of campaign analysis and measurement with Google's practical guidance.
Explore the world of marketing analytics and measurement with an introduction to media planning, performance goal setting, and tools like Google Analytics and Google Ads. Learn to analyze big data and prepare for a cookie-less advertising future.
Discover how to monitor and create insights using Google Analytics, work with metrics from Google Ads, link data for better analysis, and delve into data visualization techniques. Gain practical skills in exploring and applying insights from linked data.
Learn to measure campaign success through ROI and ROAS calculations, A/B testing, and interpreting test results. Understand the key indicators of a successful marketing campaign and practice making decisions based on campaign data.
Master the art of sharing metrics and data with stakeholders by organizing data in spreadsheets, creating visualizations, and delivering effective presentations. Hone your skills in communicating data insights to stakeholders and improving your presentation techniques.
Prepare for a new career in digital marketing and e-commerce with Google's comprehensive program. Learn in-demand skills and gain hands-on experience to launch your...
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