Embark on a comprehensive journey through the digital marketing landscape with the Preparando o Marketing Digital course. This engaging program delves into the intricacies of digital marketing, equipping participants with the knowledge and skills to effectively utilize digital platforms to reach and engage target audiences.
Through a series of four modules, you will explore the critical aspects of digital marketing, including customer segmentation, the customer journey, storytelling, and agile marketing methodologies. Each module incorporates a range of engaging learning resources, such as videos, readings, and knowledge assessments, to ensure a holistic understanding of digital marketing concepts.
Upon completion of this course, learners will possess the skills to implement effective digital marketing strategies, leveraging segmentation, storytelling, and agile methodologies to drive business growth and engagement in the digital realm.
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Embark on a comprehensive journey through the digital marketing landscape with the Preparando o Marketing Digital course. Explore customer segmentation, the customer journey, storytelling, and agile marketing to enhance your digital marketing skills.
Module 1 delves into the critical aspects of customer segmentation, providing insights into the strategic importance of segmenting customers and understanding their behavior. Explore the different types of segmentation and their impact on business evolution, equipping you with essential skills for effective market segmentation in the digital arena.
Module 2 focuses on the customer journey and content strategy, elucidating the various stages of the customer journey and their significance in digital marketing. Gain an in-depth understanding of brand knowledge levels, consumer behavior, and the impact of digital media on consumer habits, empowering you to craft compelling digital content strategies.
Module 3 immerses you in the art of storytelling in a digital environment, unveiling the fundamental principles of storytelling and its application in marketing communication. Understand the interplay between digital platforms and storytelling, and harness the power of storytelling to build brand identity and engage audiences effectively.
Module 4 equips you with agile methodologies to accelerate marketing execution, highlighting the transition from traditional marketing plans to agile programs. Explore the application of agile methodologies in marketing, the role of squads in creating consumer experiences, and the concept of minimum viable products (MVPs) in marketing execution.
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