Marketing Strategy equips learners with the concepts and tools necessary to develop effective marketing strategies. The course covers market research, consumer behavior, market segmentation, targeting, product positioning, and the four critical areas of marketing: Product, Price, Promotion, and Place. In the final capstone project, participants will create their own Marketing Plan for a product or service.
The course is suitable for individuals who want to gain a deep understanding of marketing strategy and its practical application in business. Through a combination of theoretical learning, practical assignments, and real-world case studies, participants will develop the skills needed to craft successful marketing strategies and plans.
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The Marketing Strategy course modules cover essential topics such as market research, consumer behavior, market segmentation, targeting, product positioning, the marketing mix, and the creation of a comprehensive Marketing Plan in the final capstone project.
Conduct marketing research, interpret the findings, understand consumer behavior, and use this knowledge to develop effective marketing strategies.
Learn the essential stages of positioning and market segmentation for a successful Marketing Strategy. Gain insights into key market trends and practical skills for product positioning.
Prepare for the important stage of bringing your product to market by strategically analyzing the four P’s of Marketing: Product, Pricing, Place, and Promotion. Gain knowledge and skills for effective marketing strategy implementation.
Create your own Marketing Plan for a product or service. Learn the essential parts of The Marketing Plan and map out the future of your business through analysis, marketing strategy, the marketing mix, and expected results.
The Capstone Project integrates the knowledge acquired throughout the course, requiring participants to apply their skills in a real-world scenario. Analyze a case study and create a Marketing Strategy to achieve desired results.
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