Marketing Mix Implementation

In the Marketing Mix Implementation Specialization, you will explore the fundamental concepts of the 4Ps model - Product, Pricing, Place, and Promotion - and gain practical skills to implement successful marketing strategies. The course is designed to equip you with the necessary knowledge to apply these strategies immediately in your work or business ventures.

Through a series of engaging modules, you will delve into brand and product management, pricing strategy, channel management and retailing, and integrated marketing communications. The culmination of this learning journey is the Marketing Mix Implementation Capstone, where you can put your knowledge into practice by running a real product through the marketing mix.

• Gain insights into product and brand strategy to develop winning product and brand strategies.
• Understand pricing approaches, including price discrimination and price elasticity, to optimize product pricing.
• Learn about distribution channel design, retailing strategies, and the significance of online presence for retailers.
• Explore integrated marketing communications, advertising, public relations, and digital marketing.
• Apply your skills in the Marketing Mix Implementation Capstone to tackle real-world marketing challenges effectively.