Positioning: What you need for a successful Marketing Strategy

This module provides an introduction to the pivotal role of positioning in marketing strategy. Participants will gain insights into the market environment analysis, understanding the key elements required for successful positioning, and the implications for the marketing process. The session also delves into the impact of positioning on the overall marketing strategy, preparing participants for the subsequent modules.

Participants will explore the concept of segmentation, understanding the different levels and criteria for effective segmentation. The module features expert interviews and practical exercises to help participants grasp the holistic approach to segmentation and targeting. Through real-life examples and interactive exercises, participants will gain a comprehensive understanding of segmentation strategies and their implications for marketing.

This module focuses on differentiation and value proposition, providing insights into the significance of differentiation in marketing. Participants will learn to develop a compelling value proposition and explore different strategies for differentiation. The session also features expert interviews and practical exercises to help participants apply these concepts to real-world scenarios, enhancing their ability to create a distinct market position for their product.

Participants will delve into the practical aspects of positioning, understanding the key elements required to define a commercial plan based on positioning. The module also covers effective strategies for developing value propositions and examines key trends impacting positioning. Through real-life case studies and interactive exercises, participants will gain practical skills to effectively position their products in the market.