Doing Business in China

This module delves into understanding Chinese consumer behavior, marketing, and brand management. Gain insights into the historical, economic, and legal contexts of doing business in China. Explore the influence of institutional and cultural factors on consumer motivation and behaviors in Chinese markets.

Master the art of developing a China strategy for foreign companies. Study China’s changing strategic landscape and focus on key strategic issues such as major players in China, entry modes, and location strategy for your China business. Gain updated knowledge and real experiences of developing China strategy.

Explore the fundamental concepts and frameworks of entrepreneurship within the context of the Chinese market. Learn to identify and evaluate opportunities, interpret and analyze financial models, and create new products or services for the Chinese market. Gain expertise in entrepreneurial leadership within the world's largest market.

Apply your skills to real business challenges in the Doing Business in China Capstone. Work as a business consultant for a well-established company, bringing a new overseas product into China. Identify, explore, and evaluate real opportunities involving products within the Chinese market.