In the second MOOC of the Social Marketing Specialization, "The Importance of Listening," you will gain a deep understanding of social data analytics and insights. Through guest speakers and a range of analytics tools, you'll develop the skills to enhance content strategy, make better decisions, and identify potential crises before they happen.
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The course is divided into four modules, exploring topics such as Big Data, Social Media Analytics Overview, Transforming Data to Information, and Real-Time Insights in Action.
Module 1: Big Data
Module 2: Big Information
Module 3: Big Insights
Module 4: Real-Time in Action
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