Explore the power of marketing analysis with the L'analyse marketing course from the University of Virginia. Learn to interpret consumer data, measure brand value, and design marketing experiments for optimal ROI.
Discover the principles of brand architecture, customer lifetime value, and regression analysis to make informed marketing decisions. With real-world case studies and quizzes, develop a solid understanding of leveraging data for marketing success.
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This course comprises modules on marketing processes, brand metrics, customer lifetime value, marketing experiments, and regression analysis. Gain practical skills and insights into leveraging data for marketing success.
Delve into the marketing process and its strategic use of data. Understand the significance of leveraging data for effective marketing decisions.
Gain insights into measuring brand value and developing brand architecture. Learn to identify key metrics and assess brand assets for strategic marketing decisions.
Explore the concept of customer lifetime value (CLV) and its application in evaluating strategic marketing alternatives. Understand how to calculate and utilize CLV to drive marketing decisions.
Discover the significance of marketing experiments in determining cause and effect. Learn to design and analyze various marketing experiments to optimize marketing budget allocation.
Learn the essential principles of regression analysis and its application in evaluating marketing strategies. Gain insights into interpreting regression outputs and understanding multivariable models.
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