The Digital Content Planning and Management course offered by University of Illinois at Urbana-Champaign is designed to provide essential knowledge and practical skills for content creators, managers, and brand account managers. The course delves into the impact of digital technology on communication and work, emphasizing the crucial role of digital content management in advertising campaigns.
Participants will learn the basic concepts and strategies of digital content and technology, including audience analysis and content relevancy. The course covers content audits, mapping out content needs, and creating, sustaining, and maintaining content. Additionally, students will gain insights into digital content planning and governance, ensuring the successful implementation of content systems across organizations.
This comprehensive course is suitable for current career professionals seeking to build a real-world content strategy and execute it effectively. Enroll to enhance your understanding of digital content management and develop valuable skills for content strategy and execution.
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The course covers modules on Basics of Digital Content Management, Digital Content Audits, Digital Content Planning, and Digital Content Governance. Gain in-depth knowledge and practical skills essential for successful content management and planning.
Welcome to Digital Content Planning and Management! This module provides an overview of the course and includes essentials such as course orientation, syllabus, and understanding the discussion forums. Participants will engage in an orientation quiz and get to know their classmates, setting the stage for a collaborative learning experience.
The Basics of Digital Content Management module explores the fundamentals of digital content management, including the use of content management systems, content strategy, and the content lifecycle. Participants will gain insights into digital asset management, digital experience management, and the future of ECM. The module concludes with quizzes and practice exercises to reinforce learning.
The Digital Content Audits module provides comprehensive insights into content audits, content inventory, and audience analysis. Participants will learn how to conduct a content audit, create content maps, and perform in-depth content gap analysis. The module also covers the creation of detailed buyer personas and effective customer journey mapping, ensuring a thorough understanding of content needs.
The Digital Content Planning module delves into content marketing plans, content creation, and resource management for creating and managing content. Participants will learn essential steps for structuring a digital marketing plan, building editorial calendars, and understanding budget requirements for content marketing. The module also explores core roles on a content team, providing a comprehensive understanding of content planning.
The Digital Content Governance module focuses on content governance, oversight planning, monitoring content, and ensuring content success. Participants will explore the importance of governance in retaining confidence in content integrity and learn best ways to measure and improve content performance. The module concludes with a comprehensive overview of successful content governance and performance measurement.
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