This exciting online course, offered by Parsons School of Design, The New School, provides professionals with the knowledge and skills to leverage design methods in identifying and evaluating business opportunities. Through a comprehensive curriculum, participants will delve into the importance of design in a changing world, the expanding role of design, and the application of design frameworks to frame problem statements and assess opportunities.
Key components of the course include understanding the responsibilities of designers, exploring the 4Cs (critical thinking, communication, collaboration, and creativity), and examining the Empathy and Excellence framework. Participants will gain insights into the Double Diamond methodology, which focuses on the discovery, definition, development, and delivery phases. Moreover, they will learn to validate opportunities by assessing risks versus value and testing their thinking with a canvas.
By the end of the course, participants will be equipped with the necessary skills to identify and evaluate business opportunities, making this an invaluable resource for professionals with organizational experience and a keen interest in design and innovation.
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This course comprises four modules that explore creative problem solving, the expanding role of design, the Double Diamond methodology, and the validation of opportunities through risk assessment and canvas testing.
This module introduces participants to creative problem solving using design as a toolkit. It covers the constant need for design and redesign, the responsibility of designers, the art versus the science of design, and the importance of design in a changing world. Participants will also delve into the Four C's and the role of design in innovation.
Module 2 delves into the need for skilled practitioners as the opportunity space grows in emerging markets. Participants will explore case studies of design expansion, challenges in design, empathy, and excellence, along with various design methodologies available in the market.
This module focuses on unpacking the Double Diamond method, covering its discovery, definition, development, and delivery phases. Participants will learn how to think about design through the Double Diamond and its application in problem-solving scenarios.
The final module revolves around validating an opportunity, emphasizing risk, value, and the portfolio selection process. Participants will explore the lean canvas, market size assessment, and the purpose of a canvas in testing thinking and crafting distinctive experiences.
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