This course, Sustainable Business Enterprises, provides a comprehensive exploration of the challenges and opportunities that firms encounter in the realm of environmental sustainability and business. It delves into the importance of sustainability for businesses and how it pertains to consumer behavior, market research, product design, value chains, and communications. Participants will develop the ability to analyze these specific topics through the lens of sustainability and learn to design solutions and develop enterprise plans for sustainable business initiatives in varied contexts. The course also covers the bottom-up approach, encompassing immersion, emersion, and design as applied to sustainable business enterprise. The program concludes with a summary of insights on global challenges in business, particularly focusing on poverty and the environment.
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The course modules of Sustainable Business Enterprises cover sustainability and consumption, sustainable product design and market research, sustainable value chains and communications, and bottom-up enterprise approaches.
Welcome to Sustainable Business Enterprises! The course orientation provides an overview of the program and introduces participants to Prof. Viswanathan. It also familiarizes students with the syllabus, online education at Gies College of Business, and the discussion forums.
Module 1, Sustainability and Consumption, delves into the concept of sustainability, sustainable consumption, and the immersive approach to understanding needs. Participants will engage in practice quizzes and a peer assessment.
Module 2, Sustainable Product Design and Market Research, focuses on project exercises, idea generation, sustainable market research, sustainable product design, and the bottom-up approach. The module concludes with a quiz and peer assessment.
Module 3, Sustainable Value Chains and Communications, explores project exercises, sustainable value chains, communications, finance, accounting, and case analysis. Participants will complete practice quizzes, a module quiz, and a peer assessment.
Module 4, Bottom-Up Enterprise, covers sustainable business enterprises, the bottom-up perspective on emerging markets, global business horizons, and the implementation and sustainability of bottom-up enterprises. The module also includes a course summary and the course certificate process.
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