Course

Fundamentos del Modelo de Negocio Canvas

Pontificia Universidad Católica del Perú

Are you eager to cultivate a thriving business venture? Join this course to master the art of visualizing and enhancing your entrepreneurial pursuits through the Business Model Canvas tool. Delve into the nine essential components, ensuring alignment and a validated value proposition. Gain strategic competencies and ensure the sustainability of your enterprise.

  • Explore the significance of motivation in initiating a business and harnessing innovative tools
  • Comprehend the integral components of the Business Model Canvas
  • Develop strategic competencies and ensure the continuity of your entrepreneurial endeavors

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Fundamentos del Modelo de Negocio Canvas
Course Modules

This course comprises insightful modules that guide you through every essential aspect of developing a successful business model, from understanding customer segments to analyzing the comprehensive canvas.

Módulo 0: Bienvenida al curso

Get a warm welcome to the course and gain an overview of what to expect from the modules.

Módulo 1: Introducción al curso

Gain insights into the course's fundamentals and an introduction to the essential components of the Business Model Canvas. Dive into innovation and explore the value of design thinking.

Módulo 2: El segmento de clientes y la propuesta de valor

Explore the crucial aspects of customer segments and value proposition, and understand the concept of design thinking through engaging presentations and insightful readings.

Módulo 3: La relación con los clientes y los canales

Delve into the intricacies of customer relationships, channels, and examples of service standards, examining how these elements contribute to a successful business model.

Módulo 4: Recursos y actividades clave desde el modelo de negocio

Understand the pivotal role of key resources, key activities, and the impact of branding on your business.

Módulo 5: Los socios clave, la estructura de costes y las fuentes de ingreso

Learn about key partners, cost structure, and revenue streams, and explore the significance of strategic alliances in business. Gain comprehensive insights into the business model canvas.

Módulo 6: Análisis Integral del Lienzo

Discover the art of crafting an elevator pitch and get ready for the final evaluation as you analyze the complete canvas.

Evaluación Final

Prepare for the final evaluation and summarize your learning from the course modules.

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