Ética y Gobierno Corporativo

Module 1 provides an in-depth exploration of the evolution and perspectives of CSR, ethical conduct in business, and the impact of governance on business practices. The module covers:

• The economic and mercantilist perspectives on CSR.
• The modern business and the realms of CSR action.
• The rise of ethical conduct in business and its determinants.
• The impact of good corporate governance and transparency.

Module 2 focuses on responsible business practices and their impact on healthy markets, including:

• Understanding the incentives governing competition and fair trade.
• The role of patents, know-how, and confidentiality agreements in business.
• Exploring fair trade, sustainable business practices, and corporate monopolies.

Module 3 delves into the integration of CSR into business strategy, covering:

• The impact of sustainability and CSR policies on business performance and reputation.
• Defining mission, vision, and organizational values.
• Effective communication with consumers, markets, and authorities.
• The role of corporate reputation and green marketing in business strategy.

Module 4 explores the comprehensive responsibility of businesses across various domains, including:

• The impact of sustainability on circular business practices.
• Understanding and mitigating the carbon footprint of businesses.
• The role of green bonds and responsible consumption practices.