This specialization equips learners with the skills to leverage analytics for business problems and treat information as a valuable asset. Businesses rely on data, and the ability to process data to make predictions, diagnose systems, and prescribe actions is crucial in today's data-driven environment. This course covers key analytics concepts, technologies, and roles, as well as methods for generating transformative business benefits from information assets. Participants will also gain insights into business models from a data perspective and emerging organizational roles for managing information as a business asset.
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This course comprises three modules covering key analytics concepts, methods for generating business benefits from information assets, and organizational roles for managing information as a business asset.
Business Analytics Executive Overview delves into key analytics concepts and the breadth of analytic possibilities. It explores real-world analytics problems and solutions across major industries and business functions. The course touches on analytic technologies, architectures, and roles, and discusses analytics trends and futures.
Infonomics I: Business Information Economics and Data Monetization focuses on the unique economic, accounting, and legal characteristics of information. Participants will learn methods for generating business benefits from information assets, adapting traditional asset management principles for information assets, and measuring information’s value characteristics.
Infonomics II: Business Information Management and Measurement addresses the improved management of information assets by identifying and adapting traditional asset management principles and practices. It also covers measuring information’s value characteristics and articulating organizational roles for treating information as a business asset.
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