Design Thinking: Ideas to Action

Module 1: What If?

The first module, "What If?", focuses on brainstorming and developing concepts, setting the foundation for the course. Participants will explore creating a successful brainstorming environment and learn to take action by generating key concepts from the ideas developed in the previous course.

Module 2: What Wows?

This module delves into creating napkin pitches, surfacing key assumptions, and prioritizing ideas. Participants will learn to create compelling pitches and define key assumptions, setting the stage for the experimentation phase of the design thinking process.

Module 3: What Wows to What Works

Participants will learn to make prototypes, get feedback from stakeholders, and engage in co-creation using various tools. This module focuses on turning the wow ideas into practical solutions and refining them through stakeholder feedback and co-creation activities.

Module 4: What Works

The fourth module guides participants through running learning launches, designing successful experiments, and delivering validated learning. It emphasizes the importance of in-market experiments and the process of refining ideas based on real-world feedback and data.

Module 5: What's Next?

In the final module, participants will explore what comes after the ideation and experimentation phases, focusing on measuring impact, searching for higher ground, and removing barriers to increase the speed of learning. The module emphasizes the importance of curating ideas and staying open to new possibilities.