This specialization provides a valuable guide for managers, employees, and entrepreneurs to understand the rules, concepts, and mechanisms of Digital Business in order to be ready to innovate in a Digital World.
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The specialization comprises 4 courses covering the digital world, management paradigms, industry-specific transformations, and a capstone project addressing real-world business challenges.
Facebook, AirBnB, Tesla, Amazon, Uber - these companies have transformed the global economy. This course delves into 10 essential concepts for understanding digital business and innovation, with real-world case studies covering the impact of digital transformation on business models and industries.
Gain detailed insights into new management paradigms, marketing approaches, and the role of data in data-driven management. Understand the changes at work in the digital world, with a focus on operational and strategic areas.
Explore the generic and specific digital-driven changes across industries, with a spotlight on retail and the sharing economy. Understand new business models, regulatory aspects, and the value of digital innovation in different market segments.
Undertake a capstone project analyzing three companies in luxury goods, telecommunications, and energy industries. Apply the knowledge acquired to address real business challenges, from analyzing digital business processes to formulating strategic shifts.
This course enables participants to analyze opportunities for blockchain technology in global commerce, culminating in a comprehensive project deliverable.
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This course equips managers and entrepreneurs with skills and strategies to navigate the ever-changing landscape of technological innovation, fostering a deep understanding...