Embark on a rewarding career in fundraising and development with this comprehensive Specialization. Delve into the development cycle, case for support, and major gift development, while practicing hands-on skills to build an impactful fundraising portfolio.
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Gain expertise in fundraising and development through four comprehensive modules. Master the basics, annual campaigns, major and principal gifts, and planned giving, while honing your practical skills in the field.
In Fundraising and Development Foundations, gain a solid introduction to the field. Learn the development cycle, case for support, donor matching, planned giving benefits, career opportunities, and contemporary issues.
Annual Campaigns: Building a Case for Support provides an in-depth overview of annual giving programs. Master the art of multi-channel solicitation strategies, direct mail appeals, email appeals, and phone solicitation scripts.
Major and Principal Gifts offers a comprehensive view of major gift development work. Understand prospect identification, cultivation, moves management, proposal writing, successful asks, and donor stewardship through practical role-playing activities.
Planned Giving equips you with the essentials of planned giving. Learn about various planned giving vehicles, donor assessment, matching interests with giving options, successful solicitation, administration, and marketing strategies.
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